ÁÖÁ¦: Consumer testing to enable evidence-based business decision-making
¿¬»ç: John Castura (Compusense Inc., Canada) Ann Colonna (Food Innovation Center, Oregon State University, USA)
ÀϽÃ: 2019³â 6¿ù 27ÀÏ 12:00-14:00
Àå¼Ò: ¼ÛµµÄÁº¥½Ã¾Æ ȸÀǵ¿ 206-207È£
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This workshop gives an overview of how a successful consumer testing program can provide critical feedback to the business and to product developers at key stages throughout the product lifecycle. The following topics will be discussed:
Objectives & fundamentals
Confirmation of sensory acceptability in scale up
"Meet-or-beat" testing against benchmarks
Guidance for product renovations of in-market products
Data analysis and actionable decision making
Attendees with Internet access (e.g. smartphone) will have an opportunity for completing a hands-on consumer test.