주제: Consumer testing to enable evidence-based business decision-making
연사: John Castura (Compusense Inc., Canada) Ann Colonna (Food Innovation Center, Oregon State University, USA)
일시: 2019년 6월 27일 12:00-14:00
장소: 송도컨벤시아 회의동 206-207호
참가비: 산업체 6만원/ 학계 5만원/ 학생 3만원
기타: 중식 (샌드위치) 제공
프로그램 안내
This workshop gives an overview of how a successful consumer testing program can provide critical feedback to the business and to product developers at key stages throughout the product lifecycle. The following topics will be discussed:
Objectives & fundamentals
Confirmation of sensory acceptability in scale up
"Meet-or-beat" testing against benchmarks
Guidance for product renovations of in-market products
Data analysis and actionable decision making
Attendees with Internet access (e.g. smartphone) will have an opportunity for completing a hands-on consumer test.
